2 min read

Aquila Power Catamarans New Brand Identity

Aquila Power Catamarans New Brand Identity

Aquila Power Catamarans unveils new brand identity focused on "Out There" thinking and thoughtful innovation

 

REFRESHED BRAND EMPHASIZES HOW DESIGN AND PRODUCTION DECISIONS MAKE EVERY MOMENT ON THE WATER MATTER FOR OWNERS

CLEARWATER, FL (July 1, 2025)— Aquila Power Catamarans, the global leader in high-quality and innovative power catamarans, is excited to unveil its new brand identity in July. With over 40 years of boatbuilding experience and a global collaboration of award-winning designers and engineers, Aquila was founded on a belief that better designs lead to better experiences for boaters everywhere.

The company’s new tagline — “Out There Starts Here” — invites catamaran enthusiasts and monohull converts alike to maximize their on-the-water experience by exploring Aquila’s expansive portfolio of thoughtfully-designed power catamarans. “Out There Starts Here” isn’t just a tagline — it’s a way of thinking, building, and boating. From breakthrough hull innovations to the space and stability to truly roam, Aquila boats have always been packed with the kind of forward-thinking features that make the wildest destinations feel well within reach.

"We're unveiling this new brand identity because we believe boating should be about connection – with family, friends, and the water itself," said Jean Raas, Chief Product Officer & CEO of Aquila USA. "This evolution represents our commitment to ensuring every design decision we make is guided by one question: does this make the boating experience more meaningful? From our intuitive helm layouts to our social gathering spaces, we're creating boats that bring people together.”

Aquila's innovative design philosophy addresses the evolving needs of today's boating enthusiasts, offering compelling advantages for both seasoned catamaran owners and monohull converts seeking enhanced stability, space, and efficiency. The brand's power catamarans feature superior fuel economy, exceptional seaworthiness, and expansive layouts that maximize both indoor and outdoor living spaces.

“The Aquila difference is our meticulous attention to the details that matter most to boaters of all types. For our yacht lineup, features like our trademark bridge-to-bow stairs, large hull-side windows that maximize interior light, and innovative storage solutions are critically important to yacht owners,” said Alain Raas, Global Brand Director. “Our sport boat range delivers excellent versatility and use of space, exceptional performance and handling, and our fishing models continue to evolve with interior cabin features, double stepped high-performance hulls capable of reaching speeds in excess of 70 mph, and integrated purpose-built features like dedicated rod storage, live wells, and fishbox systems. Functional elements like hull design and our carbon-fiber hydro foil provide unmatched stability compared to traditional monohull vessels, while maintaining the performance and handling characteristics that power boaters demand.”

The new brand identity aims to more clearly articulate Aquila’s value proposition to boaters. “We believe that a boat is not just an object in someone’s life, but rather a character in their life story,” adds Chuck Downs, Global Director of Marketing. “When you step on board an Aquila, we want your focus to be on the amazing experiences out there and not on the boat itself. ‘Out there’ isn’t just where the boat takes you—that’s just the destination. We also want to maximize the journey for our owners and help them create amazing memories.”  

Aquila featuring the new brand identity will be available through the company's authorized dealer network beginning July 1, 2025.

About Aquila

Recognized globally for its high-quality, advanced composite manufacturing capabilities, Sino Eagle Yachts builds Aquila Power Catamarans in a state-of-the-art facility to exacting standards. With one of the most talented teams in the industry providing the combined knowledge and extensive experience, Aquila has established an impressive standard of power catamaran innovation. The portfolio includes models ranging from 28 feet up to 70 feet — each engineered to deliver the perfect balance of performance, comfort, and style—with new models being launched continually.

Aquila Media Contacts:

Alain Raas, Global Brand Director, alain.raas@aquilaboats.com

Chuck Downs, Global Director of Marketing, chuck.downs@aquilaboats.com

Related Posts

7 Ways Bulbous Bow Technology Makes Aquila Power Catamarans Superior

7 Ways Bulbous Bow Technology Makes Aquila Power Catamarans Superior

7 Ways the Bulbous Bow Makes Aquila Power Catamaran Yachts Experience Superior --- When evaluating yachts, you should pay special attention to what's...

Aquila Power Catamarans Expands Into Puerto Rico

Aquila Power Catamarans Expands Into Puerto Rico

Aquila Power Catamarans Expands into Puerto Rico CLEARWATER, FL (December 9, 2024)— Aquila Power Catamarans is pleased to announce CFR Yacht Sales,...

Aquila 50 Yacht: Nominated for 2025 Multihull of the Year

Aquila 50 Yacht: Nominated for 2025 Multihull of the Year

Aquila 50 Yacht: A Revolutionary Design Nominated for Multihull of the Year 2025 ---Life on the water should never require compromise. It's this...